 马锦华 Ma Jin Hua
MA JIN HUA Associate Professor Business & Management College Shanghai University
Name:Ma Jin Hua
Date of Birth:05/10/1955
Current Position: Director of Teaching and Research Section of Trade, Shanghai University
Address:20 Cheng Zhong Road, Shanghai 201800, P.R. China
Qualification:Master of Business Administration
Consultancy Experience:Senior Consultant of Shanghai Yangtze Certified Public Accountants
Education background
09,1985---02,1988 Master of Business Administration,Tongji University;
07,2000 ---present DBA candidate of University of South Australia
Employment Experience
08,1988---10,1993 Shanghai University of Technology;
11,1993---12,1994 Erasmus University Rotterdam;
01,1995---08,1997 Shanghai University
09,1997---12,1997 La Trobe University;
01,1998---05,2000 Shanghai University
06,2000---08,2000 L’Ecole Superieure des Affaires de Grenoble
09,2000---present Business & Management College,Shanghai University
Areas of Administrative and Consultancy Competency
Global Marketing; Marketing Management;
Marketing Management; Project Management;
International Business Management;
Feasibility studies on Joint Venture Enterprises
The Netherlands, Australia, France, Finland, Hong Kong
Cross-cultural Experience
Teaching Expertise
Postgraduate courses Undergraduate courses
Marketing Management; Leadership and organization;International Finance; International Trade; International Business; Electronic Commerce Global Marketing; EDI & Foreign Trade Information System; International Business Environment Marketing Management; Theories and Practice for Negotiation of Economic and Trade; Accounting; International Management
Publication of research(in 2002)
“Across Culture Leadership”, published at Western Decision Sciences Institute 31st Annual Meeting, April 2-5 2002 Las Vegas, Nevada, ISSN 1098-2248; 2nd author
“What Constitutes Effective Leadership Behavior A Cross-cultural Analysis”, published at 7th Asia-Pacific Decision Sciences Institute Conference, 24-27 July 2002,Bangkok, Thailand, ISSN 1539-1191; 2nd author
Capability of Research
Academic and Professional background
MBA, Tongji University, Shanghai, PRC (1985—1988)
Visiting Professor, Erasmus University Rotterdam (1992—1993)
Guest supervisor of MBA, La Trobe University(1997—1998)
Guest supervisor of MBA, Em-Lyon (2000)
Industry Experience
12 years of manufacture industry experience
Worked for Yangtze Certified Public Accountants of Shanghai for 3 years (1989-1992)
Worked for the Project of Shanghai Chemical Reagent,which was loaned by World Bank (1989)
Worked for Sino-Australian MBA program with LaTrobe University
Worked for Sino-French MBA program with EM Lyon
Worked for Sino-Australian MBA program with University of South Queensland
Worked for training program of Shanghai senior managers for 10 years
Access to the research area
Close and wide contact with local industries
Have a good relationship with senior managers in Shanghai
the Netherlands, Australia, France, Finland, Hong Kong
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